Toronto, May 03, 2023. An array of classical music and cultural events will take place across Germany in 2023. The German National Tourist Office (GNTO) has compiled the highlights of this year’s event calendar for cultural enthusiasts to take note.
Bavarian State Orchestra celebrates 500 years in Munich
In 2023, the State Orchestra will celebrate its 500-year anniversary. The anniversary will be marked with many different events, such as a ceremony in the National Theatre to open the anniversary year, followed by a number of special open air concerts.
More information here.
Dates: Throughout the year
Piano Festival Ruhr
The Ruhr Piano Festival has become the largest piano festival in the world. Every year, the world’s most acclaimed pianists as well as upcoming young artists showcase their skills on the grand piano in various venues in the region.
Dates: April 24 - mid of July, 2023
Gustav Mahler Festival
In 2023, the Gewandhausorchester will host a Mahler Festival in Leipzig, the city that was home to the composer for two decisive years of his life. A unique opportunity to hear the complete symphonies and other orchestral works interpreted by 10 world class orchestras, in the city in which Mahler became a true symphonic composer.
Dates: May 11-29, 2023
Dresden Music Festival
The Dresden Music Festival 2023 is an annual music festival. Although classical music, including contemporary classical music, is at the heart of its performances, world music, jazz, and dance events are also part of the event programme. For 2023, the festival theme is “black and white”, a reference to the piano.
Dates: May 18 - June 18, 2023
Elbjazz Festival, Hamburg
Jazz, blues and soul along the Elbe: one of the biggest jazz festivals in Germany takes place in the Hamburg port area in June 2023.
Dates: June 9-10, 2023
Rheingau Music Festival
The Rheingau Music Festival, founded in 1987, is an international music festival. It mainly features classical music events, but includes other genres as well. Concerts take place at culturally important locations, such as Eberbach Abbey and Schloss Johannisberg, located in the wine-growing Rheingau region between Wiesbaden and Lorch.
Dates: June 24 - September 2, 2023
Every summer, Bayreuth host its renowned musical highlight of the year - the Bayreuth Festival, one of the most prestigious opera festivals dedicated to a single composer – Richard Wagner.
Dates: July - August, 2023
International Schiller-Days in Mannheim
The International Schiller Days is a festival held every two years at the National Theatre Mannheim. The event focuses on Friedrich Schiller’s work (as the title suggests).
Dates: June 22 – July 02, 2023
International Literature festival in Berlin
In September, Berlin becomes the capital of literature. Around 200 authors from over 40 countries are expected at the 23rd International Literature Festival.
Dates: September 6-16, 2023About the GNTB
The German National Tourist Board (GNTB) works on behalf of the Federal Ministry for Economic Affairs and Climate Action to represent Germany as a tourist destination and is funded by the Ministry in accordance with a decision taken by the German Bundestag. Working closely with the German travel industry and private-sector partners and trade associations, the GNTB develops strategies and marketing campaigns to promote Germany’s positive image abroad as a travel destination and to encourage tourists to visit the country.
The GNTB’s primary strategic areas of action are:
- Developing evidence-based action plans on the basis of targeted market research and ongoing analysis of market-specific customer demand (Sinus milieus).
- Supporting the travel industry, which is dominated by small and medium-sized businesses, through relationship management and the sharing of knowledge.
- Raising awareness of the Destination Germany brand and enhancing the brand profile with a focus on sustainability and climate change mitigation.
Focus on sustainability and digitalisation
The GNTB promotes forward-looking tourism in line with the objectives of the German government. The focus here is on sustainability and digitalisation.
To make inbound tourism more sustainable and competitive, our organisation follows a three-pillar strategy that combines the sharing of knowledge with external partners and a supporting communications strategy with our internal sustainability initiative. The GNTB positions Germany as a sustainable and inclusive destination in the international travel market.
The GNTB is a pioneer when it comes to using immersive technologies (virtual, augmented and mixed reality), voice assistants and other conversational interfaces, and artificial intelligence applications such as chatbots. To ensure that tourism offerings are visible on AI-based marketing platforms, the GNTB coordinates the German tourism industry’s open-data/knowledge graph project.
The GNTB has 25 foreign agencies that it manages from its head office in Frankfurt. More information can be found in our online press centre at www.germany.travel.